LAKE GENEVA — Natural Grocers, the leading family-operated organic and natural grocery retailer in the U.S., will hold a grand opening this week for its new store in Lake Geneva.
The opening will take place on Wednesday, June 10, 2026 at the store located at 600 N. Edwards Blvd.
The new store will serve the Lake Geneva community and surrounding southeastern Wisconsin and northern Illinois areas.
This location marks Natural Grocers’ first store in Wisconsin.
Community members are invited to join the celebration with giveaways, savings, free samples, a prize wheel, live local radio and more, according to a news release.
Natural Grocers’ good4u Crew will kick off the festivities at 8:15 a.m. with a $2,500 donation presentation to the Lake Geneva Food Pantry—its local food bank partner, followed by an official ribbon-cutting ceremony with Visit Lake Geneva and the store’s manager.
Doors will open promptly at 8:27 a.m., where customers will be welcomed to a fun and celebratory shopping experience.
“We’re excited to bring Natural Grocers to Wisconsin for the first time and to become part of the Lake Geneva community,” said Raquel Isely, vice president of marketing at Natural Grocers. “Lake Geneva is such a vibrant destination, and we look forward to serving both residents and visitors with the high-quality products and free nutrition education we’re known for.”
GRAND OPENING EVENTS – FREEBIES, DISCOUNTS & SWEEPSTAKES
June 10: Mystery Gift Cards for the first 150 customers – Be among the first in line and receive a Natural Grocers mystery gift card (values range from $5 to $500).
June 10: Free Natural Grocers Hand-Crafted Ecuadorian Drawstring Backpack ($30 value) – The first 500 shoppers will receive a unique, hand-crafted bag, woven in collaboration with artisans in Peguche, Ecuador.
June 10: Prize Wheel – Spin the Natural Grocers prize wheel between 12 p.m. and 5 p.m. for a chance to win great prizes.
June 10–June 24: Grand Opening Sweepstakes – Customers have the chance to win fabulous prizes, including an Aventon e-bike (valued at $1,400), a $500 Natural Grocers gift card and more. Entry forms will be available at the store.
June 10–June 30: Up to 50% off Natural Grocers’ Always AffordableSM Prices on premium-quality products from every department, including 100% USDA-certified Organic red or green seedless grapes ($1.99/lb), Natural Grocers® Brand Organic Cheese Shreds and Slices ($2.99 each), Bacon and Bacon Alternatives ($2.99/pkg, excludes Canadian Bacon), GT’s Synergy® Kombucha ($2.79/16 oz) and Painterland Sisters Organic Skyr Yogurt ($1.99/each).